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Booker's Guide

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I Booker's Guide is an Internet Directory, Magazine, PR firm and media resource for the baby & children's market, serving the b2b community of children's fashion, gift and juvenile product manufacturers. I Booker provides our clients and fans with information, news, reviews, retail and product features and insights into the children's business. I Booker focuses on building better relationships and Networks between children's retailers, service providers and manufactures through innovative and cost effective strategies. JOIN US ON TWITTER NOW!
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Blog Posts

Booker & Co.

Defy the Recession” Manifesto

Defy the Recession” Manifesto

1. Promise to see possibilities where others blindly accept problems.

2. Refuse to comply with naysayers, prophets of doom, Chicken Littles, doubting Thomases and other glass-half-empty types.

3. Make even smaller molehills out of molehills.

4. Refuse to give in to the hype.

5. Choose to be agile rather than afraid.

6. Shake a fist, make an angry face and spit loudly when the words recession, economic downturn, slump and crisis are heard.

7. Promise to work s… Continue

Posted by Booker & Co. on November 17, 2009 at 11:17pm

Booker & Co.

Defy the Recession” Manifesto

Defy the Recession” Manifesto

1. Promise to see possibilities where others blindly accept problems.

2. Refuse to comply with naysayers, prophets of doom, Chicken Littles, doubting Thomases and other glass-half-empty types.

3. Make even smaller molehills out of molehills.

4. Refuse to give in to the hype.

5. Choose to be agile rather than afraid.

6. Shake a fist, make an angry face and spit loudly when the words recession, economic downturn, slump and crisis are heard.

7. Promise to work s… Continue

Posted by Booker & Co. on November 17, 2009 at 11:17pm

Booker & Co.

More Holiday Shoppers Plan to Pay with Cash, Debit Cards this Year; Fewer Rely on Credit

More Holiday Shoppers Plan to Pay with Cash, Debit Cards this Year; Fewer Rely on Credit
-NRF Holiday Survey Finds Clothing, Toys Top Gift Lists-

Washington, November 17, 2009 – It’s the year for a little more green and a little less plastic. According to NRF’s 2009 Holiday Consumer Intentions and Actions survey, conducted by BIGresearch, one-fourth (24.9%) of holiday shoppers will pay for gifts this year with cash, a 9.1 percent increase from last year’s 22.8 percent. In addition, 42.5 percent… Continue

Posted by Booker & Co. on November 17, 2009 at 1:33pm

Booker & Co.

More Holiday Shoppers Plan to Pay with Cash, Debit Cards this Year; Fewer Rely on Credit

More Holiday Shoppers Plan to Pay with Cash, Debit Cards this Year; Fewer Rely on Credit
-NRF Holiday Survey Finds Clothing, Toys Top Gift Lists-

Washington, November 17, 2009 – It’s the year for a little more green and a little less plastic. According to NRF’s 2009 Holiday Consumer Intentions and Actions survey, conducted by BIGresearch, one-fourth (24.9%) of holiday shoppers will pay for gifts this year with cash, a 9.1 percent increase from last year’s 22.8 percent. In addition, 42.5 percent… Continue

Posted by Booker & Co. on November 17, 2009 at 1:33pm

Booker & Co.

The 5 Deadly Signs of Business Decay

The 5 Deadly Signs of Business Decay
Laurel Delaney (GlobeTrade)

While running your business this year, how many times have you been told, "It's not working"? Really. Think about it.

Here are a couple of specific examples: You created a whole new way to pitch clients but haven't landed one new piece of business. You launched a new line of shoes and no one is buying them. You developed a brilliant method of allowing everyone in the world who has access to the Internet to connect on a platform t… Continue

Posted by Booker & Co. on November 17, 2009 at 1:30pm

Booker & Co.

Online shop growth

Online shop growth
12:37pm Tuesday 17th November 2009
By Deborah Johnson »

AN online retail directory which offers secure transactions is capitalising on the boom in internet shopping by planning an expansion that could see it double its workforce.

Shopsafe.co.uk, based in Darlington, attracts 10,000 customers a day, and has grown since its inception ten years ago to be one of the biggest online shopping directories of its kind.

It is ranked as the second most popular website of its kind on i… Continue

Posted by Booker & Co. on November 17, 2009 at 1:28pm

Booker & Co.

Integrating Social Media, Search Marketing, and PR

Integrating Social Media, Search Marketing, and PR
By Aaron Kahlow, ClickZ, Nov 16, 2009

Unequivocally, the biggest questions of the year are: "Where does social media fit into my search and marketing plan?" and "Where's the ROI (define) going to come from to CYA (define) for the spend?" Answers to these questions will be addressed during the panel session, "PR, Social Media, and Search" at SES Chicago next month. This topic has me so pumped, that I'm flying from California to Chicago in the he… Continue

Posted by Booker & Co. on November 17, 2009 at 1:27pm

Booker & Co.

Integrating Social Media, Search Marketing, and PR

Integrating Social Media, Search Marketing, and PR
By Aaron Kahlow, ClickZ, Nov 16, 2009

Unequivocally, the biggest questions of the year are: "Where does social media fit into my search and marketing plan?" and "Where's the ROI (define) going to come from to CYA (define) for the spend?" Answers to these questions will be addressed during the panel session, "PR, Social Media, and Search" at SES Chicago next month. This topic has me so pumped, that I'm flying from California to Chicago in the he… Continue

Posted by Booker & Co. on November 17, 2009 at 1:27pm

Booker & Co.

“New Community Rules” Is An Introduction to Social Media Marketing

“New Community Rules” Is An Introduction to Social Media Marketing
November 16, 2009 · by Armando Roggio

An increasing number of online retailers are recognizing that it is possible to earn more money and have happier customers simply by engaging those customers in authentic and personal ways.

When an industry is in its infancy (such as ecommerce was just a few years ago) it is possible to be crass and still be successful thanks to the novelty of the industry or the novelty of technology behin… Continue

Posted by Booker & Co. on November 17, 2009 at 1:22pm

Booker & Co.

Senate to disclose findings in Web 'mystery charge' probe

Senate to disclose findings in Web 'mystery charge' probe
by Greg Sandoval
could turn out to be an embarrassing day for a score of online retailers, such as Continental Airlines, FTD, and Classmates.com.

Expect Sen. John Rockefeller, chairman of the Senate committee looking into "deceptive practices" by companies operating online loyalty programs, to be highly critical of the retail stores that do business with them.

(Credit: U.S. Senate Commerce Committee) The so-called mystery charges that h… Continue

Posted by Booker & Co. on November 17, 2009 at 1:20pm

Forum

Nadia@Yellobean

Facebook - we're looking for 150 fans.... 2 Replies

Started by Nadia@Yellobean in Sample Title. Last reply by Nadia@Yellobean Jul 26.

Trina @ www.lolaben.com

Be seen on Pure Eco - Natural Product Reviews 1 Reply

Started by Trina @ www.lolaben.com in Uncategorized. Last reply by haidee neill Jun 25.

Stephanie Elie

Online Retailers?

Started by Stephanie Elie in Sample Title May 28.

Stephanie Elie

DropShip or Stock Only

Started by Stephanie Elie in Sample Title May 28.

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